The R.E.U.T. embodies Black Culture and its significance in society.

“BLACK” is a mindset. It is a word that no individual or group holds the right to limit or define, no matter how you identify with it.

Too often, we fail to recognize the beautiful aspects of being “BLACK” and our connection to all walks of life.

“BLACK” is bold and beautiful.

It represents strength, seriousness, power, and authority.

“BLACK” is REJUVENATING.

It is associated with ELEGANCE, formality, and sophistication.

“BLACK” compliments everything and never diminishes in style.

It is UNEQUIVOCALLY TIMELESS.

“BLACK” represents the sexy and the mysterious.

“BLACK” is the R.E.U.T. to all things.

I Am The R.E.U.T.